Cardtorial Blog


Thanks for visiting the blog! A little about us: our story started with a single wooden card. Entering our sixth year of business, our small business has grown from a one-woman operation into a team of six creative and strong women.

More about us


Changing the Game: Eight Milestones for Women in Art History!

1st century C.E.: According to Roman mythology written by Pliny the Elder, the first drawing in history was made by a woman named Dibutades, who sketched an image of her love onto a wall. (Though, perhaps take this fun fact with a grain of salt!)

November 15, 1887: Georgia O’Keeffe, later known as the “Mother of American Modernism” is born in the town of Sun Prairie, WI. O’Keeffe is perhaps best known for her close-up floral paintings, which some art historians say were meant to represent the female form.

© Georgia O’Keeffe

July 6, 1907: Frida Kahlo is born in Mexico City, Mexico. A self-taught painter, Kahlo’s work is celebrated for her focus on Mexican and indigenous traditions and culture, as well as her feminist focus on the female existence.

2 fridas
© Frida Kahlo

1971:Why Have There Been No Great Women Artists?” is first published. With this essay, Writer and Historian Linda Nochlin launches the fields of feminist art history and theory in earnest. 

1979: The Dinner Party, a large-scale installation piece that revolutionized the world of feminist art, is first exhibited. The piece features 39 place settings, each one designed for a different woman (both fictional and real) who made history. Judy Chicago’s seminal work has been on permanent display at the Brooklyn Museum since 2007.

© Judy Chicago

1979: Barbara Kruger begins to use found images in her work, creating her now famous signature-style of feminist collage. Predominately using Futura Bold typeface to plaster ironic, challenging, and clever sayings over black and white photographs, Kruger has become a renowned critic of American culture and misogyny.

© Barbara Kruger

Spring of 1985: Seven women, calling themselves The Guerrilla Girls, form an anonymous feminist activist artistic group in New York City, with the goal of bringing discussions of gender inequality and racism in art to the forefront. Famous early posters pasted throughout NYC by the group include questions like, “Do Women Have To Be Naked To Get Into the Met. Museum?”

Do Women Have To Be Naked To Get Into the Met. Museum? 1989 by Guerrilla Girls
© Guerrilla Girls

1990: Carrie Mae Weems debuts her seminal photographic series, The Kitchen Table. Over the course of a year (1989-1990), Weems photographed herself every single day (along with others in her life) at her same kitchen table, creating a now iconic statement on representation, gender, and relationships.

© Carrie Mae Weems 


Meet the Women Behind the Words!

J.IWD.002 J.IWD.005 J.IWD.007 J.IWD.010 (2).jpg


Working on our new International Women’s Day collection has been a total learning experience for us! One of the coolest things we learned during this campaign? Just how many amazing women have changed history, and how many are still making history today! Each and every quote that our collaborators chose to hand-letter totally moved, inspired, and enlightened us. So to celebrate Women’s History Month, we wanted to give you a sneak peek behind the scenes, to learn two of the stories behind the quote!


Cardtorial x Lauren Hom


“If they don’t give you a seat at the table, bring a folding chair.” —Shirley Chisholm


In 1968, Shirley Chisholm became the first African American woman elected to Congress, representing the great state of New York, an office she held for seven terms. Don’t think that’s the end of Chisholm’s trailblazing career, though! In 1972, she became the first woman to run for the Democratic Party’s presidential nomination, as well as the first African American candidate to run for either major party’s nomination. Though she ultimately didn’t clinch the nomination, Chisholm certainly broke some glass ceilings along the way. In 2015, ten years after her death, President Obama awarded Chisholm with the Presidential Medal of Freedom. Talk about a feminist icon!


Cardtorial x Marla Moore


“Well-behaved women seldom make history.” —Laurel Thatcher Ulrich


Though this classic quote has truly taken on a life of its own, there’s always been a bit of confusion over the original source! It’s been (incorrectly) attributed to everyone from Eleanor Roosevelt to Marilyn Monroe. Yet, it was historian Laurel Thatcher Ulrich who first wrote this back in 1976. Since then, the quote has gone on to inspire countless women to make a little history of their own! Ulrich has also written a book of the same name, exploring the the many ways in which (unruly) women have changed the world.


Chisholm Ulrich.jpgChisholm (left) // Thatcher Ulrich (right)




The International Women’s Day Collection is here!


We have been on the edge of our seats, anxiously awaiting today! Why? Because today is the day we get to show you our brand new International Women’s Day collection! And now it’s HERE!


We’ve spent the past two months collaborating with 11 amazing female artists, calligraphers, and hand letterers to create 10 unique, limited edition journals and cards featuring quotes by, inspired by, or about powerful women. There have been some serious Girl Power vibes in the office lately (even more so than we usually feel just working on this team of all women!). 

J.IWD.003 (2).jpg

What excites us most about this all-together super exciting collaboration is that all 11 of these amazing artists came together with an awesome cause in mind. We are so excited to give 100-percent of the net proceeds from this campaign to Planned Parenthood! Here in the studio, it was a quick, collective decision to donate the profits from this campaign to PPFA, as each of us on the Cardtorial team cares passionately about women’s rights.


We’ve had Women’s History Month (AKA March!) and International Women’s Day (coming up on March 8th!) on the brain since the beginning of January, when we first dreamt up this collaboration. Knowing that we wanted to find a way to combine hand lettering, calligraphy, and graphic design, we set out to find women with a wide array of artistic abilities and personal styles. And find them we did! There is truly a design for every style and a quote for every woman in this collection. We cannot wait to hear which one(s) you choose! 


We are so honored to have had the chance to work with so many amazing artists, and for a cause that we care about so deeply. We hope you’ll join us in celebrating International Women’s Day this year by amplifying the voices of these wonderfully talented, creative women and helping to raise funds for Planned Parenthood!


Follow us on Instagram @cardtorial for more Women’s Day fun, and be sure to stay tuned for more info here on the blog!


GC.IWD.ALL (2).jpg





© 2019 cardtorial

blog by H+H