Cardtorial Blog


Thanks for visiting the blog! A little about us: our story started with a single wooden card. Entering our sixth year of business, our small business has grown from a one-woman operation into a team of six creative and strong women.

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Cute Surprises to celebrate a Friend's Birthday!


There’s a reason the good ol’ fashioned surprise party is a birthday classic — it’s so fun! But sometimes you might want to do something a bit different to celebrate your friend’s big day… maybe a smaller surprise, or a present more uniquely suited to her personality. Perhaps make a plan for just the two of you to spend quality time together! You’re in luck because we rounded up our favorite ideas for any friend’s birthday surprise. Just add cake!


1. Is your best friend a total book lover? Surprise her with a Best Friends Book Club! Pick a book you think she might enjoy, buy two copies (one for you and one for her), wrap them up, and promise to read it along with her and provide the snacks when you get together to chat about it. A pro tip: pick one that’s been made into a movie, and turn your book club into a movie night! A few of our faves include Call Me By Your Name, Crazy Rich Asians, The Devil Wears Prada, and Eat, Pray, Love.



 2. This idea will take a bit of time and energy, but we think it’s totally worth it: fill a lovely keepsake wooden box with 365 notes for your friend. You can even color code them and break them into fun categories like, “Things we should do together,” “Remember when…” and “For when you need a pep talk,” so that she always knows which note to grab. This gorgeous keepsake is a heartfelt gift that keeps on giving throughout the year to come. (We have the perfect keepsake box, handmade and meant to last forever!) 



3. Are you an artist? Show your bestie some love and put those skills to work by drawing,  painting, or taking a photographic portrait of her pet, the two of you, or the facade of her home! If you aren’t particularly artistically-inclined, we love Rebecca Lynn Illustration’s style — speaking from experience, she’s lovely to work with, a super talented artist, and a fellow female small business owner.


4. Put together a spa night and surprise her with a self care-focused birthday! Just pick up a couple of sheet masks, a lavender or eucalyptus-scented candle, some fun nail polishes, and anything else you might need for a chill night in, wrap it all up in a cute basket, and head on over. 



5. Want to create a keepsake this birthday, something you’ll treasure for years to come? Pick a journal perfect for your best friend, then begin filling it out as if you’re writing an ongoing letter to her. On her birthday, give it to her and ask her to contribute, as well! Pass it back and forth for as long as it takes to fill the journal, creating a keepsake of your friendship to treasure for years to come. [May we suggest one of our journals for this thoughtful present? We have a bunch of cute designs, so you’re sure to find one perfect for your friend!)


6. Are the two of you long distance BFFs? Send her a care package filled with little things you think she’d like! If she moved away from your hometown but you still live there, send all of her favorite things that will remind her of home!



7. For the wine loving best friend, we recently discovered Speak Wines and think they’re the cutest! Pick red, white, rosé, or sparkling, then select a fun custom label — they have one for any occasion. Plus, a beautiful bottle pairs perfectly with our new Fine Wine birthday card. Add a custom engraved message for an extra special touch!



How to be the best wedding guest ever!

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Wedding season is on! You’ve put together your go-to wedding look (Cute, but comfy. Fun, but not too memorable — this dress has six weddings to attend this summer!), booked your tickets to each destination wedding, and are ready for some good times with friends and family. We’re here (with the help of some of our Instagram followers!) to pass along a few tips to make sure you’re the life of the party and finish out the next few months with the ultimate title: World’s Best Wedding Guest!


1. RSVP ASAP! Whatever you do, don’t lose that invitation. The sooner you RSVP, the happier the couple (and their florist, caterer, baker, event planner…..etc.) will be!

2. Along those lines: don’t assume that you’ll be able to bring a plus one if your invite wasn’t addressed to “and Guest.” Sometimes your friends want an intimate wedding or inviting more guests simply isn’t in the budget, and respecting their decision is key. Plus, meeting new people at weddings is the best!

3. Send a card that won’t get lost in the mix. In the months preceding the big day, at the reception, and in the weeks after, the newlyweds will be inundated with cards. Be sure that your well wishes don’t get lost in the shuffle with one of our unique wooden greeting cards. The sustainable, American-sourced wood will set it apart and make sure it last forever. Add a custom engraved message, from you to the love birds, for an extra special touch!

4. Mail your gift directly to the address provided on the registry, preventing any worries about lost presents or the inconvenience of making sure gifts get to the right place on the wedding night. Plus, less for you to carry when the party starts!

5. Aim to arrive at the ceremony about 30 minutes before it’s set to start. And whatever you do, don’t be late! No one wants to walk in when the bridal procession has already begun (we’re shuddering just thinking about it!).

6. Pick the perfect gift! You know and love this couple—make sure they see just how much with a present only you could chose for them. Was the bride an English major when you met in college? Our I Carry Your Heart wooden keepsake box is the perfect literary-inspired place for her to store trinkets, cards, and photos from the wedding. Does the groom have an amazing green thumb? We suggest the fun Desert Garden or lovely Floral Heart designs, in that case!




We took to social media to ask our Instagram followers: what makes an amazing wedding guest? We had so much fun reading through so many awesome responses! Here are some of our favorites:


“A great wedding guest will take lots of photos and make a surprise wedding book as a gift for the newlyweds. I also suggest that when you see the bride, you quietly ask her, ‘What can I do for you right now to help you enjoy this day?’ Really, it works!” — Marian, Pennsylvania


[For that lovely surprise photo book Marian suggested, we happen to have the perfect albums! We suggest customizing the cover with an engraved message, like the couple’s names, wedding date and location, or a meaningful quote, to make this sweet surprise extra special.]


“My wedding guests were awesome in conducting a surprise flash mob by learning my favorite song in American Sign Language (I’m deaf).” —Kay-Yun, @blunarwhale, California


“I think an awesome wedding guest should never leave the dance floor empty, to see people enjoy their wedding would definitely make the bride and groom happier.” —@nurdandemir, London


“RSVPs on time and shows up on time. Abides by the dress code.” —@politalabonita, Oakland, CA


“Take pictures! When you’re the bride, you don’t get to hang out with people as much as you want to, so seeing other people’s pictures is so much fun. It’s like reliving the best party from everyone else’s perspective.” —Kimmie, New York City


*Some quotes were edited for length and clarity.


12 Creative Ideas to Fill Your Baby Memory Book!

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Your kids are napping and you finally have a moment of peace and quiet. It’s time to grab your Baby Memory Book and flex those creative muscles! The only question: what are you going to fill this family keepsake with? We put together 12 ideas of creative, fun, and meaningful things to include in your Baby Book, crowdsourced from the Cardtorial team and our own parents, to help make sure you don’t miss a thing from baby’s first year of life! 


1. A list of popular songs, movies, and TV shows, and current events from the month of your baby’s birth. Tape the front page of the newspaper from the day of her birth within the book’s pages!

2. Your scratchwork of names you almost named him. (Fun fact: three of the women here at Cardtorial were almost named Hannah…but our parents changed their minds at the last minute! Clearly a pretty popular name for Millenials!)

3. Your cravings and favorite foods from this pregnancy — the weirder the better! Pickles, sauerkraut, olives… whatever it is, it’ll be a fun anecdote to look back on someday.  

4. A bundle of letters written to your baby from her parents, grandparents, aunts, uncles, godparents, and close family friends.

5. The answer to this adorable question: do people say you look more like Mommy or Daddy?

6. Describe in detail the moment you realized you were pregnant — what was going through your mind? How did you feel? How did you share the news with your partner? And tape in those ultrasound photos, if you have them!

7. A list of your baby’s favorite foods each month! Sweet potatoes & bananas might not seem like super exciting content, but trust us—it’ll be adorable to remember your little one’s favorites in a few short years.

8. The titles of some of the books you read them early in life. For an avid reader, being able to look back on their earliest favorite books will be precious.

9. Their first work of art— whip up some edible finger paints, a safe way for your little one to explore their artistic side. Since paper is probably going to get ripped up or eaten, let her paint on a safe, easily cleanable surface, then simply place a piece of paper on top of the creation, smooth, and peel away to save their first masterpiece. Very cute for any future art school graduation announcements!  

10. Some of your favorite “Congratulations!” cards and notes from loved ones. You’ll receive tons of them, but a handful will be particularly moving and deserve to be saved.

11. Your hospital band!


12. A description of your baby’s first laugh. When was it? What were they laughing at? How did you feel hearing your little one express pure joy? This might seem like a simple one, but trust us: it’s going to mean so much in the years to come!


      Follow us on Instagram @cardtorial for more on our new Baby Memory Books, and be sure to stay tuned for fun here on the blog!


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